Cüb
cüb (pronounced [kjuːb]) is an exploratory project completed during ELVTR's AI-Aided Graphic Design course. Rather than pursuing a finished commercial outcome, the project investigates how AI can be integrated into the graphic design process. Using a hypothetical twisting puzzle brand as its vehicle, it explores the opportunities and limitations of AI across branding, product visualization, photography, packaging, motion, and digital experiences.
Note: This project incorporates current generative AI workflows into the design process. While the final system is intentionally curated and art-directed, some generated imagery reflects the current limitations of AI models in depicting highly specific objects and complex geometries.
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Fuser
- ChatGPT
- GPT Image 2
- Kling 3.0
Animation Experiments
Animation 1
Animation 2